Travel XRay™Travel XRay™ is the first major tourism segmentation system that combines behavioural, attitudinal and demographic data. Travel XRay™ is the result of two years joint research and development by Consumerdata and Arkenford. For further information or if you have any queries please contact:
Arkenford Ltd
Consumerdata Ltd |
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Press and MediaMedia Coveragehttp://www.e-tid.com/http://ehotelier.com/ http://www.traveldailynews.com Press Release - 28th October 2009Tourism ‘dating agency’ TravelXRay to award marketing support worth £40,000 to ‘underappreciated&rsquo destinationsDestinations who feel they are “undervisited” or “underrated” by leisure tourists can apply to win a marketing grant worth £10,000 from the Travel XRay ‘dating agency’ service. One location in each of England, Ireland, Scotland and Wales will be chosen by a panel of academics, tourism and marketing professionals based on a 1,000 word submission explaining why more tourists are deserved. Applications for the ‘2010 Tourism Marketing Grants’ must be received by 15 December 2009 and any location which believes that it has unfulfilled visitor potential can enter. Areas judged to be “undervisited” or “underrated” will receive:
Explains Adrian Lawes of TravelXRay, ‘This initiative is intended to demonstrate the potential for every destination to generate increased numbers of leisure visitors through improved targeting.’ ‘Whether the appeal is due to exceptional attractions, heritage, landscape, location or another characteristic, with more than 300 behavioural and demographic traits analysed, TravelXRay can help find and build relationships with more compatible consumer travellers no matter what the offering.’ ‘The marketing package offers a complete ‘matchmaking’ service based on insights gained from 9m UK tourists supported by a one million-strong post, email and text-able database.’ Further details can be found at http://www.travelxray.com/2010tourismgrants/ *TravelXRay is the result of two years» joint development by: Arkenford is a market research and modelling company specialising in travel and tourism, and has created the ArkLeisure system which is used by around 90% of UK tourism authorities, as well as Travel Navigator market intelligence reports. www.arkenford.co.uk Consumerdata is Europe’s only specialist travel and tourism customer satisfaction measurement company and has analysed the opinions of more than 2m travellers annually since 1988. www.consumerdata.com
More information: News Releases - August 2009Tourism 'dating agency' launched by travel market research specialistsA ‘dating agency’ service for the tourism industry has been launched by travel market research specialists Consumerdata and Arkenford. Travel X-Ray brings ‘suitor’ attractions, agents, destinations, tour operators and hotels together with potential consumer traveller ‘mates’ based on more than 300 behavioural, attitudinal and demographic traits, supported by a one million-strong email, post and text-able database of active UK travellers. www.travelxray.com The tool is the result of two years joint development by travel market research specialists Consumerdata (customer satisfaction) and Arkenford (market modelling), who estimate that around 20% of the typical leisure operator’s tourism marketing budget is ‘wasted’ annually on poorly-targeted communications to unresponsive consumers. Explains Travel X-Ray managing director Adrian Lawes, 'Based on insights gathered from 9 million UK households, Travel X-Ray effectively acts as a tourism ‘dating agency’ by identifying the most suitable buyer segments for a supplier to target, locating such individuals, and facilitating relationships with them. The profiling highlights the profitable markets you already have, but as importantly what you could, and should, have. ‘For known compatible segments we can effect introductions between, say a heritage destination, and thousands of individuals who have confirmed heritage as a travel interest. Just a few of the 300+ variables are fishing, walking, spas, shopping, wildlife, theatre, watersports, caravanning and bowls, plus Travel X-Ray intelligence related to media outlets covers 200 titles. Also listed are more than 20 types of charity interest, over a dozen internet usage categories, and 25 kinds of outdoor activity. For operators wanting to target a non-listed characteristic, Travel X-Ray can undertake bespoke research. Consumer traveller ‘courtship’ has long been a hit and miss affair for marketers but for the first time it is possible to reduce rejections by ensuring that every prospective partner is made to feel like ‘the one’!’ Notes to editors: *Consumerdata is Europe’s only specialist travel and tourism customer satisfaction measurement company and has analysed the opinions of more than 2m travellers annually since 1988. The business employs 50 people. www.consumerdata.com *Arkenford is a market research and modelling company specialising in travel and tourism and created the ArkLeisure system which is used by around 90% of UK tourism authorities. www.arkenford.co.uk More information: Charlotte MartinsThe Savvy Consultancy T. 07968 316576 E. charlotte@thesavvyconsultancy.com |
